Client name: Ginny Clark

Company: www.captureyouremotions.com

Industry: Event Photographer

Job Period: March 01-August31, 2024

Capture Your Emotion

Wedding Photographer and Event Photographer

How 'Capture Your Emotion' Attract Dream Clients and Build a Thriving Photography Business

Running a photography business isn’t just about capturing beautiful moments—it’s also about getting the right people to notice you. Ginny, the owner of Capture Your Emotion, had the talent, but like many photographers, she struggled with bringing in the kind of clients who truly valued her work.

Ginny Clark

Capture Your Emotion

She started Capture Your Emotion because she’s deeply passionate about documenting the raw, emotional moments at weddings. She wanted her business to reflect that unique ability to capture what words can’t always express. But as her business grew, so did her struggles. She found herself juggling too much—marketing, pricing, and trying to build her authority.

Challenges Ginny Faced

Despite her passion and talent, she was facing several key challenges that were holding her back.

Attracting the right clients: She was getting inquiries, but often from clients who didn’t align with her vision or budget.
Building authority: Standing out in a saturated photography market felt impossible. She struggled to position herself as a top choice in her niche.
Finding a marketing strategist: Ginny needed someone who understood both the creative and business side of photography, but finding the right fit was tough.
Pricing struggles: Like many creatives, she wasn’t sure how to price her services in a way that reflected her true value, and it was costing her.

Why Ginny Chose Bridal Referral:

She came to us because she knew she needed more than just general marketing advice—she needed a partner who understood her specific challenges. Here’s why she chose Bridal Referral.

Attracting high-quality leads: We specialized in finding clients who would genuinely value her style and be willing to invest in her services.
Market positioning expertise: We had a strategy to help her stand out in the event photography industry, building her brand and authority.
Payment terms: Ginny had limited budget to spend in marketing although she has a good portfolio. And, we offer both “monthly fee” and “initial fee plus commission” payment options. So, it's really helpful for you.
Confidence with pricing: Ginny needed help setting her prices in a way that aligned with the quality of her work. We had the tools to guide her through that process.

How Bridal Referral Responded

We did for Ginny (A 3-Month Step-by-Step Work Schedule)

Month 1

01 March, 2024

Week 1

Brand analysis

Started with a deep dive into Ginny’s brand and business, reviewing everything from her portfolio to her pricing.

Week 2

Define ideal client

Together, we defined her ideal client—focusing on high-paying couples who resonate with her storytelling approach.

Week 3

Optimize profile

Optimized her website and portfolio to reflect her brand and attract that ideal client, making her stand out immediately.

Week 4

Setup content plan

Set up a content plan to help Ginny become a trusted voice in the wedding industry, including blog posts and client success stories.

Month 2

01 April, 2024

Week 1

Established partnerships with vendors

Established partnerships with wedding planners and vendors for cross-promotions and referrals.

Week 2

Featured in guest posts

She was featured in guest posts on popular wedding blogs, event blogs, increasing her exposure to the right audience.

Week 3

Created a Funnel and DM automation

We launched marketing funnels that cover the 3 stages of her buyer's journey: TOFU, MOFU, and BOFU, nurturing her leads and moving them effortlessly toward booking her services.

Week 4

launched targeted ads

Launched targeted ads on Facebook and Instagram, directly reaching newly engaged couples who matched her client profile.

Month 3

01 May, 2024

Week 1

Reviewed her competitors

Reviewed her competitors’ pricing and helped her create tiered packages that reflected the true value of her work.

Week 2

Set up a CRM system

Set up a CRM system to help she stay organized and follow up with leads effectively, ensuring no opportunities were lost.

Week 3

Pricing discussions

We worked on her confidence in pricing discussions, so she felt empowered to charge what she was worth.

Week 4

Start Seo and PPC Campaign

Started doing Seo and PPC marketing to attract leads who serch locally.

Some of the contents and Ads

Pre wedding shoot

Engagement Shoot

commercial photography

Pre wedding shoot

Meta Ad creative

The Result

By the end of the three months, Capture Your Emotion experienced incredible growth:

Lead Generation Tripled: With targeted marketing, Ginny was no longer wasting time on clients who didn’t value her work. Instead, she was booking more high-quality leads who were excited to work with her.
Authority Built: Through consistent blogging, guest posts, and collaborations, Ginny became recognized as a top wedding photographer in her area, making it easier to charge premium prices.
Pricing Confidence: Ginny gained the confidence to set her prices where they deserved to be. Her clients saw the value in her work, and her average booking value increased by 40%.
Revenue Growth: In just three months, Ginny saw her revenue increase by 50%, proving that with the right strategy, her business was on the path to long-term success.
Total Leads: 67 leads in 3 months. Ginny booked 17 clients and earned $43.5k during this period. She earned enough to reinvest in her business and expand her operations. Now, she’s focusing on increasing her team's capacity by adding new gear and hiring additional team members.

Testimonial

ADVANCED GROWTH SYSTEM FOR

Ginny Clark

I struggled to attract the right clients and felt lost with pricing and marketing. Their team took the time to understand my vision and gave me a clear, step-by-step plan. In just few months, my leads tripled, I gained confidence in my pricing, and my revenue grew by 50%. I finally feel like I’m running the business I’ve always dreamed of. Thank you, Bridal referral and the team--Daniel, Joy and Art Tamiml!

A few words about us

You’re probably aware of how many wedding planners and photographers struggle to attract clients consistently due to intense competition and limited marketing knowledge.

What we do is help wedding professionals like Wedding Planners, Photographers, Floral Designers and DJs secure clients regularly through our advanced growth system, enabling them to achieve six-figure profits.

Our team, composed of experts with diverse skill sets, is on a mission to help 200 entrepreneurs each year achieve a healthy and prosperous living.